Lighthouse Midlands is an initiative created to offer assistance through signposted support during the COVID19 period. When initially briefed about the conceptual development we were excited to work alongside like-minded professionals to deliver real value through the means of digital design. We took control of curating and launching a brand new website, project branding & managing branded content through social media delivery.
The following requirements needed to be met to provide our client with their desired outcome:
Project directors were keen to get something tangible live within a few days of the brief being accepted. We were confident in our ability to deliver something unique and responsive within the timeframe given. A fully operational website was turned around within 48-hours. Full website can be found here.
The objective of the site was to drive further traffic to the services on offer whilst attaining a host of data for potential volunteers within the Midlands area.
Now curating project branding for a project during a global pandemic was never going to be an easy task. We undertook thoughtful processes to initiate designs of being “welcoming, open & supportive”. As a project built from obscurity and entering a time of the unknown. Lighthouse wanted to showcase this through its logo design - The light people can see and attach themselves to within a crowded city. Getting to a level of understanding of what the project was trying to achieve and their different angles of approach was fundamental in developing and designing various social assets for social media promotion & engagement.& engagement. With a heavy focus on prisoners on release the team had the brief to curate visually pleasing designs with strong and emotive messaging.
Alongside the social media content we developed internally branded documents that offered consistency and clarity for all those wanting to support the project’s mission. These included; Volunteer handbooks, Policies & procedures, Leaflets & social header’s.
Now following the design process the next challenge any new project/brand faces is integrating these successfully into a consistent social media campaign. We took on the role of managing this content through an initial 4 week engagement period. With various assets designed we were able to post between 1-3 times a day covering numerous topics. From animated facts & figures to thought provoking imagery over the course of the initial 4 week engagement period. This allowed us to hone in on what content was most engaging and which content would be better off in a more post between 1-3 times a day covering numerous topics. From animated facts & figures to thought provoking imagery over the course of the initial 4 week engagement period. This allowed us to hone in on what content was most engaging and which content would be better off in a more structured group.
Reformulation of initial engagement plan to keep branded content consistent on page with signposted support within a fb group which has shown great results in the first few days of launching following review of initial engagement strategy. As shown from examples signposted support on the page was receiving low engagement and can now be seen to be having higher impact in a more structured group.